Fundamental issues associated with Customer Relationship Management (CRM) and Data Analytics, theoretical and practical, such as designing and building a data warehouse, building and populating info-cubes, report generation with SAP BW, data mining, business intelligence technologies, and extension of CRM to the Internet.
Prerequisites
VSB 2006 and (VSB 2020 or SBI 3040) and (VSB 2009 or SBI 3020)
Last Offered
Spring 2026, Spring 2025, Spring 2024, Spring 2023