MKT 2197 :
Marketing Research

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The principal internal and external procedures used in collecting, processing, and evaluating both quantitative and qualitative data; research design; management of information for decision making.

Prerequisites

(VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040) and (MAT 1235 :Y or MAT 1430 :Y or STAT 1235 :Y or STAT 1430 :Y)

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2024, Spring 2024, Fall 2023, Spring 2023