Covers analytics skills necessary for marketing decision making; adds experience with SAS JMP, Google Analytics and Adwords (certifications earned in course), advanced Excel functionality, and other analytical techniques to reflect marketplace changes. Maximum of 5 VSB minors.
Prerequisites
(VSB 2020 or SBI 3006 or SBI 3040) and VSB 2006 and VSB 2008
Last Offered
Fall 2025, Spring 2025, Fall 2024, Spring 2024