MKT 2240 :
Marketing Analytics

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Covers analytics skills necessary for marketing decision making; adds experience with SAS JMP, Google Analytics and Adwords (certifications earned in course), advanced Excel functionality, and other analytical techniques to reflect marketplace changes. Maximum of 5 VSB minors.

Prerequisites

(VSB 2020 or SBI 3006 or SBI 3040) and VSB 2006 and VSB 2008

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2024, Spring 2024, Fall 2023, Spring 2023