MKT 2270: Brand Management

Program
Credits 3

Examines the importance of branding to business, consumers, and society and how brand equity is cultivated to create long-term profit for a firm. Also emphasizes techniques for the measurement of brand equity.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

Prerequisite Courses
Last Offered
Spring 2025, Spring 2024