MKT 2270 :
Brand Management

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Examines the importance of branding to business, consumers, and society and how brand equity is cultivated to create long-term profit for a firm. Also emphasizes techniques for the measurement of brand equity.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Spring 2024