Analytic procedures to understand and integrate effective policies applied to demand, product research, channel selection and development, promotion, and pricing on both domestic and international levels; concentration on decision making. No VSB Minors allowed.
Prerequisites
VSB 2008 and VSB 2020 and (VSB 3006 :Y or VSB 2014 :Y)
Last Offered
Fall 2025, Spring 2025, Fall 2024, Spring 2024