MKT 2220 :
Integrated Marketing Communica

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Management of marketing communications within organizations; role of marketing communication for branding; understanding environments for marketing communications; development of messaging and media channels; assessment of the impact of the integrated marketing communications on consumer behavior and society as a whole.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2016, Fall 2015, Fall 2014, Fall 2013