MKT 2230 :
Marketing of Services

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Application of marketing principles to service organizations; differences between goods and services marketing and how these differences influence marketing strategy and the tactical design of the marketing mix variables.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Spring 2017, Spring 2016, Spring 2015, Spring 2014