MKT 2270: Brand Management

Program
Credits 3

Examines the importance of branding to business, consumers, and society and how brand equity is cultivated to create long-term profit for a firm. Also emphasizes techniques for the measurement of brand equity.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

Prerequisite Courses
Last Offered
Spring 2026, Spring 2025, Spring 2024