Policies and procedures for managing a business development organization; the role and characteristics of the business development function; techniques for selecting, training, supervising, and evaluating business development personnel including ethical and legal considerations.
Prerequisites
VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040 and MKT 2224
Last Offered
Spring 2025, Fall 2023, Spring 2023, Spring 2022