MKT 2225 :
Strategic Account Management

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Policies and procedures for managing a business development organization; the role and characteristics of the business development function; techniques for selecting, training, supervising, and evaluating business development personnel including ethical and legal considerations.

Prerequisites

VSB 2020 or MKT 1137 or SBI 3006 or SBI 3040

Overview

Program

Marketing

Credits

Credits 3

Last Offered

Fall 2023, Spring 2023, Spring 2022, Spring 2021